Far far away, one of the most fun and unique brand identities that I have worked on in the past pandemic year. I personally follow the Joseff of Hollywood collection of jewelry on Instagram – who are well-known for their historical and famously worn collections for film stars of the 1920s through today. Clark Gable, Lucille Ball, Elizabeth Taylor, Jean Harlow, Rex Harrison, Bette Davis, Joan Crawford, Shirley Temple, Vivian Leigh, Angela Lansbury, Judy Garland, and many more – all of whom have worn Joseff of Hollywood designer collections.
Overview
Being a huge fan of the collections, I began to reach out to the brand to see if they had an interest in enhancing their online presence with Instagram. The owner and granddaughter of the company personally connected with me to propose a 3-month freelance gig – where I would manage their branding content with posts & stories. I was only too humble and personally overjoyed working beside them in creating over 200 pieces of photos and video content to showcase their top collections.
Project
Instagram Posts & Stories
Client
Joseff of Hollywood
Services
Instagram Management, Graphics / Video Design, Writing, Editing
Branding
Brandon Grotesque
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Bodoni
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
#7B6045
#783D11
#7A7C7F
#A08563
#FEFDFA
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Design Process
Photo Selection
Given assets for each post & video, selecting the best photos involved the following factors:
- Quality
- Relevance
- Composition
Content Writing
Storytelling was essential to share how the Joseff of Hollywood jewelry collection was relevant to each post & video.
- Extensive research
- Multiple rewrites
- Social Tagging
Assembly
Composing each post & video took several hours and edits.
- Messaging
- Overall asethtic
- Branding / Call to Action
February
Feb 01
Celebrity Featured
Clark Gable
Film
Gone with the Wind
Jewelry
$13,000 Cigar Case
Feb 02
Celebrity Featured
Helen Rose
Film
Collaboration on Ziegfield Follies
Jewelry
Diamond Crossover Necklace
Feb 03
Feature Ad
Valentine’s Day
Messaging
Sneak Peak (Teaser)
Jewelry
Cupid Pendant & Heart-Shaped Earrings
Feb 04
Celebrities Featured
Delores del Río and George Sanders
Film
International Settlement
Jewelry
Gold-plated open-cuff bracelet (rubies & sapphires)
Feb 05
Feature Ad
Valentine’s Day
Messaging
Showcase
Jewelry
Cupid Pendant & Heart-Shaped Earrings
Feb 06
Celebrities Featured
Ronald Reagan
Publicity Photos
Ronald Reagan & Ann Blyth
Jewelry
Silver-plated crown ($4,000 – $6,000)
Feb 07
Feature Ad
Valentine’s Day
Messaging
7 Days Left!
Jewelry
Cupid Pendant & Heart-Shaped Earrings
Feb 08
Celebrities Featured
Lana Turner
Film Feature
The Three Musketeers (1948)
Jewelry
Gold-plated cleavagel “broche” ($2,500)
Feb 09
Celebrities Featured
Carmen Miranda
Publicity Photo
NBC Radio
Jewelry
Russian plated necklace
Feb 10
Feature Ad
Valentine’s Day
Messaging
4 Days Left!
Jewelry
Cupid Pendant & Heart-Shaped Earrings
Feb 11
Celebrities Featured
Ona Munson
Featured Film
The Shanghi Gesture (1941)
Jewelry
Diamond and Topaz bib necklace ($8,000 – $12,000)
Feb 12
Special Occasion
Chinese New Year (Ox)
Jewelry
Antique Ox with Jewels (Broche)
Feb 13
Celebrities Featured
Joan Crawford
Publicity Photos
Various
Jewelry
Bells Gold-plated bib necklace
Feb 14
Feature Ad
Valentine’s Day
Messaging
Flash Sale
Jewelry
Cupid Pendant & Heart-Shaped Earrings
Feb 15
Celebrities Featured
Ethel Merman
Feature Film
Call Me Madam (1953)
Jewelry
Simulated Diamond Evening Necklace ($800 – $1,200)
Feb 16
Special Occasion
Mardi Gras
Jewelry
Series of Mask Broches
Feb 19
Celebrities Featured
Merle Oberon
Feature Film
Night Song (1947)
Jewelry
2 Diamond Four-Leaf Clovers Brooches
Feb 21
Celebrities Featured
Ann Sheridan
RKO Radio/Film
Good Sam (1948)
Jewelry
Gold-plated metal chain link necklace
